That ALOK should mean light in Sanskrit is a marvellous coincidence
That ALOK should mean light in Sanskrit is a marvellous coincidence. That ALOK media should see the light of day is an inspiring achievement. A vision that challenges borders and experiments with the type of electromagnetic radiation that can- and must- be perceived by the human eye. Without light there is nothing to be seen, and just as we’re getting used to all things being short-lived, along comes ALOK going back to a meticulous job well done. Care and effort hand in hand. A daring attitude of reflection, the choice of a long and meditated exposure. ALOK Media cares about detail so that the big picture can shine through. Not something that can be done scraping seconds off the clock.